5 Components Of An Elite Network Marketing Program

Home business entrepreneurs today have a huge variety of multi-level and network marketing programs they can select from. Newspapers, magazines and the Internet are replete with offers from such programs, each trying to entice new recruits.

So when deciding amongst these various business opportunities, what exactly would comprise an ideal offering?

I advise seeking an MLM program that includes the following 5 components.

The program should have a means of overcoming the number one complaint of most network marketers; namely, how to create a downline, and sell products to buyers, without needing to constantly annoy your family and friends. The majority of people hate the prospect of having to turn to their warm market as the primary source of making sales. So the ideal MLM opportunity should include a lead-generation strategy by which the independent business owner (IBO) has made available to him or her a decent number of leads from outside their circle of friends and family.

A top network marketing system should not involve the IBO in having to purchase, stock and ship any products. The ideal program would simply let the IBO take the orders, without requiring that he be involved in finding a merchant account; without needing to constantly purchase from the network marketing company sufficient products to meet anticipated orders; and without having to be a part of shipping and tracking product orders. The MLM company itself would handle the inventory and ship the products to the IBO’s customers. Such a system has the additional advantages of not demanding that the IBO expend cash flow in the purchase of products, as well as giving the IBO more time so he or she can instead focus on recruiting new customers and getting existing customers to reorder products.

There should be a regular introduction of new products by the network marketing company. This not only helps to maintain the commitment of the IBO for his business, but means there will be a steady expansion in the market for the IBO’s efforts. Every new product means new customers.

Ideally the IBO should try to join the MLM or network marketing program in its initial launch phase. By joining on or near the 'ground floor’ of the MLM business, the IBO’s ability to build a large downline is increased substantially. The network marketing arena is renowned for people who joined early and who, as a result, created a huge network of sponsored IBO’s below them, thus producing a significant residual income. And if the company, while new to network marketing, has been carrying on business in other areas profitably for a few years, so much the better.

Last, but far from least, the system’s matrix should incorporate ’spill’. This aspect of the network marketing matrix means that the IBO is the beneficiary of new members into his downline because of the recruitment activities of the IBOs above him in the matrix. The result of this is to enlarge each IBO’s residual income, which then acts to encourage the IBO to ‘stay with it’ and work the business, instead of quitting the program, as so often happens in typical MLM systems.

The bottom line is that if you locate a multi-level marketing program that provides you with leads, takes care of both product inventory and shipping for you, releases new products regularly, is managed by a successful company whose MLM marketing system is relatively new, and whose compensation structure includes a spill element, you should seriously research its offering.