Get New Customers & Business Partners With Out Selling

In Network Marketing (or MLM) one of the fears that many people share, is that they don't want to Sell. By Selling, I mean people don't want to use aggressive, high pressure tactics that will alienate their friends and family. This articles will show you one way you can get more customers from your day to day normal conversations, and do it in a way that feels natural for who you are.

Imagine this situation. You meet someone. You start talking and they ask What you do. Here's a moment where you have a great opportunity to tell someone about your business. Maybe they'll be interested in the products. Maybe they'll be interested in the business. You don't want to come across as a high pressured sales person, but you don't want to let an opportunity pass either. So What Do You Say?

You can build an MLM business through word of mouth, online, newspaper ads, etc... But No Matter HOW you market your business, you have to be able to know what your identity is. For some of us in network marketing, one of the hardest questions to answer is "What Do You Do".

I remember one time when I was starting my home family business. Someone asked me "So Joe, What do you Do?". I kind of lost it mentally as I tried to decide... Do I tell them about the products? Should I mention the business? I finally just said "It's too complicated for me to explain". I'm embarrassed to say that "YES, I really said that".

STEP 1 - Attract New Customers & Business Partners by Knowing Your Identity

You can imagine that I was embarrassed about how that situation went. So I decided I would do some research to figure out what I would do in that situation. After applying myself to this problem, I realized that I needed to get clear on the following 3 things.

• What is my business really about?
• What do my potential customers look like?
• What do my potential business Partners look like?

What I needed was to know what my Identity was. What am I? What's my business about? Who is my potential customers? What do they want? What are their Problems? What's important to them?

By Arming Myself with this information, I was able to take the next step to getting new customers with out selling.

If someone asks you... "What do you do"?... You need to be able to directly answer it in a way that answers their question, and says what your looking for, with out being perceived as being aggressive.

Here's a few Tips, and then I'll give you a really specific example of how to do this.

TIP1 - Keep Your Answer BRIEF!

If someone asks you what you do, they aren't asking for your life story. This isn't the time to go into a lot of detail. If you spend 5 minutes telling them about your products, you could be moving into 'Sales Mode'.

TIP2 - Focus on the Benefits your Products or Opportunity

Most People don't care who your company president is, How scientifically validated your products are, or how the details of your compensation plan work. Focus on talking about the benefits your customers and business partners can experience.

TIP3 - Remember Your Identity - Who You Are - What You're Looking For

When someone asks what you do, don't try to have vague statement that catches everyone. It's a sure way to get no one. What you're really looking for, is your ideal customer or business partner. So target your answer to what you really want.

The fear some will have here, is that they don't want to loose anyone who might be a potential prospect; but the fact is, when your answer is vague, you wont really attract anyone.

"Joe, What do you do?"

"Bob, What I do is show people a simple way they can feel better, live healthier, and have more energy."

I can't tell you how many times I've said that and gotten a response like "Wow, I could really use something like that! How does it work?" This approach works because Many people want to feel better and have more energy. People really connect with that when I say it.

"Joe, What do you do?"

"Bob, What I do is show people how they can take advantage of new industry that's predicted to be the next Trillion dollar industry and how they can earn a full time income doing it from home."

If someone is looking to make a change in their income, believe me, this kind of a statement will grab their attention.

If they DO start asking follow up questions then ask them something like "Why do you ask"? or "What did you find interesting in what I just said"? Asking them follow up questions will tell YOU what has them interested. After you know what they're interested in, just share with them how your company can help.

If you apply these things, it will help you attract customers in your normal day to day conversations. It will help you do it in a comfortable and conversational way that is free of any kind of sales-ish talk.

Best Wishes to You!
Joe Shaw
The Family Business Guy

Joe Shaw and his team of coaches help families find the home business that's right for them at http://www.familybusinesstips.com

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