How Do I Get Past My Fear of Sales so I Can Get New Customers?

Fear can cripple your ability to build your home family business. Specifically the fear of sales can feel like a mountain cliff that you won't be able to cross. If you're new to network marketing it may have stopped you dead in your tracks. In this article, I'll tell you about my personal fears and what I do to move through them.

Some of the current personal development programs tell you to 'Control Your Mindset' or to 'Control Your Attitude' and there's some value in that. But some extreme people make that to mean that there's something wrong with you if you feel fearful. I don't know about you, but I'm not in complete control of my feelings. As a matter of fact, I realized a long time ago that there was one God, and that it's not me. If I said that I were in complete control of all my feelings, then I'd be fooling myself.

Feelings are like the artistic brushes that color the human experience. If you want to paint the Sun onto your canvas, there's going to be some shadows.

If I were a soldier in a battle, and the soldier next to me told me they didn't have any fear of dying. I would think that they were either a lunatic or a liar, and I'd try to find a new battle buddy that wanted to ensure our success by staying alive. What makes warriors great is not the absence of fear, but a devotion to something greater than themselves. Now building a business is not a war, but there are definitely some battles that you will face along the way.

So let's put a pencil on this point. If you're building a home family business in Network Marketing, you are probably reading this article because you want to grow your business to a new level. Anytime you try to create something new in your life that you've never experienced before, the odds are pretty good that you need to get out of your comfort zone, and this naturally exposes your fears. I don't know anyone who hasn't had to deal with their fears to move forward in life.

Here's some of the things that have made me fearful

• Fear of What People Think About Me
• Fear of Rejection
• Fear of Failure
• Fear of Asking for the Sale
• Fear of Leading People and Seeing Them Fail

There are 2 things that we tend to do with our fears

• Ignore them by Procrastinating
• Play 'The Victem'

Everyone deals with fear. Sometimes we spend endless hours Organizing our Desk, Cleaning our Office, or 'Getting Ready' to work with out ever seeming to actually accomplish anything that grows our business. And Sometimes we blame the people or situations in our lives... Our Spouse, Our Kids, Our Job, or Our Church... the list of things that we play 'the victem' to is really endless.

The great personal development coach Jim Rohn once said "For Things to Change, I Must Change". If you want to change your life, it's time to do something different with your fears.

1) Take the pressure of yourself.

Accept yourself for who you are. If you've never built a successful home business, it's pretty normal that you'll have to get out of your comfort zone. It's ok to be fearful, you have a lot of things to learn.

If you've never ice skated before, everyone knows you're going to fall. Just Don't Quit and eventually you can learn Anything you want to. I often hear people talk as if there's something wrong with themselves just because they are afraid. I couldn't agree less.

When my young son is afraid of the dark, I don't try to explain why he's wrong to be fearful. I hold his hand, and take him to his room. I check under his bed for any monsters, and I leave a night light on. It's natural for him to be afraid of the dark.

It's ok to be fearful. We're not robots, so take the pressure off yourself!

2) Focus on Your Customer

When you're afraid, your focus is on yourself. Fearful minds create a lot of internal over thinking. So while you're talking to someone, your mind is working triple time. So, instead of listening, your busy over analyzing everything that's happening. You're wondering what this person REALLY meant when they just spoke. It's like you're having 3 different conversations at the same time. Your potential customer is talking, but you're listening to your own internal arguments. Some of you are laughing right now because you know EXACTLY what I'm talking about.

The only thing I know to do when I feel fearful while talking to someone, is to concentrate all my attention on the person I'm speaking with. I start asking good questions. I really zone in what what my potential customer is saying. I try to imagine how I would feel in their place. When you do this, it's like you wake up. You can now really be a part of the conversation.

3) Learn to Care More About Your Customers Then You Do About Your Fears

If you actually care for people, they will sense it. If you're just trying to make a sale, then they will sense that to. Caring for people, will help you have that conversation you've been putting off. It will help you tell people what they need to hear, instead of just saying what feels comfortable.

If you're in a business that you know has products or services that help people. It's only natural that you share it with other people. Just be kind enough to let people make up their own minds. If you have something that you KNOW will help someone, just ask them if they want to know about it. For example...

"Bob, if I knew about something that might be able to help you with that problem, would you want any information about that"?

4) Be Free from Having to Get a 'YES'

Your job is Not to make people say 'YES". your job is just to get the information out there. It's ok to get many people who don't buy from you. In Network Marketing, you're not really looking to personally sponsor thousands of customers. You're really just looking for a few key people that you can work with. So don't feel like your whole business rides on 1 customer.

When you 'NEED' this customer to say yes, it puts a lot of pressure on your mind. It also causes you to get pushy, and nobody likes that. If you really need 1 particular person to say yes, then you're probably not talking to enough people. If you drag someone in, you're going to be dragging them to re-order.

Commit yourself to finding the RIGHT people. Don't be afraid to let some people go. 1 good customer can easily bring you 10 more. Don't frustrate yourself chasing people.

In Review, Take the pressure off yourself; it's perfectly normal to deal with fear. Focus on your customer. Care for people enough to offer them your service. Be free of having to get a 'Yes'.

Best Wishes to You!
Joe Shaw
The Family Business Guy

Joe Shaw and his team of coaches help families find the home business that's right for them at http://www.familybusinesstips.com

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