How do I get Customers for my Small Family Business ?

One of the things we specialize in is showing family business owners is how to find customers that want your product or service. It's so important, that we have several different free tele-seminars dedicated just to this topic only. We typically teach people to Stop Selling and you will Start Making Sales. Below is just one of the ways you can generate customers out of thin air.

EXAMPLE 1) Here's a bad example of trying to get customers for your family biz.

I explained it my friend Josh like this. When most people start a small family business, it usually happens like this. A friend tells them about a product, and they really like it. So they decide they are going to become a distributor of that product and hopefully make some money 'Sharing' that product with a few other people. These other people they plan to 'Share' the product with tend to be they're friends and family, whom they seem to alienate, because they wont take 'NO' for an answer. Every time this person gets on the phone with you, they've got to talk about their product and how this person should take it, what the composition of all the components is, and how they could make a bazillion dollars with this company.  LOL!  Sound familiar?

It's almost like the person doing the selling NEEDS their friend to say yes for their own self esteem. If you do this, it puts a lot of pressure on the friend or family member, and it's really uncomfortable. It causes bad relationships to form, people to ignore your calls, and it creates people who avoid conversations with you.

EXAMPLE 2) Now let's look at a more positive small business experience. I'm at the store and I bump into my friend Josh...

"Good morning Josh, How are you doing?"
'Ok, I guess'. 
'What's wrong buddy?'
'I haven't been sleeping well, and my back has been hurting me'.
'How long has that been going on?'
'About 2 months'.
'Really? I'm so sorry to hear that, How's that affecting you?',
'Well I'm in a lot of pain, and I'm really tired all the time',
'Wow Josh, 'I'm sorry to hear all that. Hey I've heard about something that might help with that, If I got you some information would you take a look at it?'
'Sure, what's it all about' etc...

Can you imagine how different those two experiences are? Can you see how much more relational the second approach is? In our Free Live Teleseminars we go into a lot more detail about how to do this, but here's a few guidelines to help you generate customers out of thing air. Below are just a few of the differences that I can highlight in this brief article.

1) ASK MORE QUESTIONS! - When Someone asks you really good questions, and is really interested IN YOU it's a much different experience. When a person is trying to sell you something, it turns you off, and you get very guarded in your answers. There's an old saying... No one wants to be SOLD, but people love to BUY.

2) LISTEN INTENTLY! - When you Ask Questions and you then Listen Intently, a magical thing happens. People will talk. They will tell you things that they won't tell other people. One of the reasons people hate to be sold to, is just that the person doing the selling is not doing any listening. Your looking at your watch. You sigh. You say 'No' or 'I'm not really interested'. They just keep going on, and on, and on....

3) REALLY CARE! -  When you really care about people, they can feel it. It's that mystical stuff that can't be explained. If you are just needing someone to say 'yes for your own reasons, then they feel that to.

Here's what you should do with this information:

• If you're looking for a new business, find one that you can believe in, care about, and that brings a lot of value to other people.
• If you already have a business, especially in network marketing, start asking more questions. Follow it up with Caring and Deep Listening and it will do wonders for your relationships and your you'll make more money.

If you will apply these factors in your business, then you can leverage your effectiveness and your income immediately.  If you need to find the right opportunity for your family then apply for one of our free consultations at http://www.familybusinesstips.com/, or click here for a chance to get your free consultation.

Best wishes to you!
Joe Shaw