Family Business Tips

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Author: Jasmine Salmons

Posting videos on YouTube is completely free and there is no need to market the video. Users will find the video through search or through related videos. As a result, YouTube can be a very effective way to market a business. The only cost of implementing Youtube as a marketing strategy is the time involved in creating the videos.

Youtube can build awareness of a business’s brand by attracting the attention of consumers who might otherwise have never heard of the company. Youtube is also one of the most popular social media tools on the Internet. Social media is rapidly becoming the dominant way in which businesses are engaging in public relations campaigns, since it allows them to have more control over how the public perceives the company.

Youtube can also be a very powerful promotional tool, due to the ability of users to subscribe to a business’s Youtube account. Subscribers will receive updates whenever the business releases videos promoting sales and new product releases.

The best way to draw the attention of Youtube viewers is to offer something of value. Most users won’t be interested in looking at another advertisement, but they will be interested in watching a video that is:

• Entertaining
• Educational
• Informative

1. Frequently Asked Questions

Businesses might receive frequently asked questions from their consumers. A part of customer service involves answering these questions, but doing so can be very time-consuming. For this reason, creating Youtube videos can be an effective way to address multiple needs for the business. By having the business owner answer the customer’s most frequent questions through a video on Youtube, the business simultaneously:

• Reduces time spent answering questions
• Draws users to the Youtube channel
• Increases the number of subscribers

Answering frequent questions also has a more personal touch, since the business owner is speaking directly to the consumer, usually in a more candid and genuine way. Consumers will feel good that the owner is taking the time to address concerns.

2. Comedy

Everyone loves a good laugh, especially when the comedy pokes fun at the business without discouraging consumers from buying the product. Businesses should see if they can identify a humorous take on a product. For example, if the business sells a product that is unusually durable, put the product in a series of unusual situations where it sustains damage, but continues to function properly. The Youtube video should come across as simply being fun and not overly promotional so that the consumers will get the sense that:

• The staff is approachable
• The product is subtlety superior
• The business is innovative

Entertainment also has a way of sticking in the consumer’s mind and will make the product more attractive by being associated with fun.

3. Recipes and How-to Videos

Many consumers would use a product if they actually realized how useful it would be to them. For this reason, food manufacturers will often place recipes on the boxes of their products. Coming up with genuinely useful ways that the product can be utilized by the consumer will expand the product’s potential market. Videos are especially well-suited for recipes and how-tos because it can sometimes be difficult to visualize how a process is supposed to work without having a visual demonstration.

When performing a visual demonstration, the video should include:

• Good lighting
• An optimal camera angle
• A clear verbal explanation of the process for auditory learners
• Frequent pauses to allow viewers to process each step

Steps should be carried out somewhat slowly so that viewers should be able to see every part of the step.

4. Responses

Whenever an interesting event happens, people will often turn to a variety of commentators in order to help them make sense of what has just happened. These commentators are sometimes experts in a relevant field. Business owners are also often experts in a given field and are in an ideal position to provide commentary on news related to their industry.

Most business owners will shy away from excessively negative commentary, but there are many ways that events can be commented on without taking on a negative tone. Business owners should think about news that they are excited about and share it with their customers through Youtube while making comments on what aspects of the news story make them excited.

5. Recruiting

Business owners not only need to market for consumers, but will also need to market for talent. Most Internet users visit Youtube and Youtube videos are often indexed in the major search engines, so business owners should remember to:

• Include relevant keywords in the video description
• Put relevant keywords in the title
• Place the video in the right Youtube category

The video can include a description of the position and the type of candidate that the business owner is looking for.

Author Bio: Jasmine Salmons is a freelance writer who lives in Wisconsin. She found affordable Wisconsin car insurance by comparing quotes online.

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